Urban Wingman is an app for travelers, sharing experiences, networking, and assistance.
The main thing is a realistic picture of the world.
The core problem was:
The client’s homepage was overloaded and the value proposition lacked clarity.
How we solved it:
We restructured the positioning, simplified the navigation, and strengthened the core CTAs on a website.
After launch, time on page and engagement depth increased, and overall traffic grew over the following 6 months.
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